Five follow-up sequences that actually get listing appointments
Most agents stop after one or two touches. These five multi-channel sequences keep conversations going without being pushy.
Most deals are not lost to a competitor. They are lost to silence. A homeowner was curious, the agent followed up once, life got busy, and six months later the house sold with someone else. Good follow-up is less about clever words and more about showing up consistently, with something useful each time.
1. The new-lead sprint
Reply within minutes, then follow up over the first few days with a mix of a text, a short email and a call. Each touch should add something: a question about their timeline, a relevant recent sale, a time to talk.
2. The market-update nurture
For homeowners who are not ready yet, send a short update every few weeks on what is selling near them. No pitch, just useful information. When they are ready, you are the agent they already trust.
3. The past-client check-in
Past clients are the best source of listings and referrals, and the most neglected. A home anniversary note, an equity update once a year and the occasional personal check-in keep you top of mind.
4. The expired-listing approach
When a listing expires, the owner is frustrated and usually hearing from a lot of agents at once. Stand out by being specific: what you would do differently on price, presentation and marketing, backed by recent comparable sales.
5. The open-house follow-up
Everyone who signed in gets a same-day thank you, a follow-up with similar homes a few days later, and a question about whether they also have a home to sell.
Sequences like these are where AI agents earn their keep. Cedar runs them automatically in your voice, adjusts when someone replies, and hands the conversation to you the moment it turns into a real opportunity.
